Jivox Blog

Blog2018-04-20T21:47:18+00:00

Thought Leaders in Artificial Intelligence

A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company. Diaz Nesamoney: I’m the Founder and CEO of Jivox. I’m a serial entrepreneur. This is my third company. I tell people this is the one thing that I know something about, so I keep doing it.

By |June 15th, 2017|

The IAB Dynamic Content Ad Standard

Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has been evolving so fast that the notion of an “ad format” as being a fixed container or size has quickly become a thing of [...]

By |May 15th, 2017|

How Digital Marketers Win with Personalized Ads

In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. That is, online ads that broadcast the same message to everyone are not delivering performance and ROI. Same as ads that keep showing up again and again, even after the consumers have purchased the products. This is what gives rise to ad blocking...

By |April 12th, 2017|

How Machine Learning Will Transform Our World Of Digital Marketing

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could. What if—I thought—we gave a computer large amounts of data and compute power. Could it do something that resembled thinking? I soon learned that it couldn’t—at least not at that time when I was introduced to our largest campus computer, an IBM 1130...

By |April 11th, 2017|

Programmatically Generated Creative: Is this the future of advertising?

At the dmexco conference last year, I had an opportunity to meet Rob Norman, Chief Digital Officer at GroupM. After some discussion, Rob turned to me and said "we have done a good job solving the distribution problem in digital advertising, but we need to solve the manufacturing problem". I am sure anyone in the creative side of advertising would cringe at the thought of "manufacturing" ads, but I think Rob had a point. The process of producing and delivering creative is dated and needs to be re-invented using technology and data...

By |November 17th, 2016|

Ad-Blocking – an existential threat to digital advertising or call to action for brands?

Calling something an existential threat definitely gets everyone's attention.  After all we want to continue to exist and so when we hear of an existential threat, we have one of two reactions -- acceptance and action or denial and delay. Mark Howard, Chief Revenue Officer of Forbes Magazine, called ad-blocking an existential threat to publishers earlier this week in a podcast.  It is hard to argue with the numbers he presented.  He also suggests that subscription models are very hard to implement even for prestigious publishers with high value content like Forbes...

By |November 16th, 2016|