Omni-channel Native DCO
Powered by Jivox AI-driven Personalization Platform
Omni-channel personalization extends brands’ precise, relevant messages across channels, devices and formats. Now, Jivox offers a new Native DCO that, when combined with AI, predicts consumer needs and dynamically generates native ad content, allowing brands to build 1:1 customer experiences in real time. This native DCO is an implementation of IAB’s Dynamic Content Ad Standard.
Safe From Ad Blocking
Consumers have been driven to install ad blocking tools due to ads that are either irrelevant or so bad that they slow down the browsing experience. Personalized native ads are safe from ad blocking because these ads, appearing as sponsored or recommended content, read like publisher’s content.
HOW PERSONALIZED NATIVE DCO WORKS
- Integrate any combination of first-party, third-party, and contextual data.
- Apply AI to recognize and group micro-audiences with similar attributes.
- Use Dynamic Creative Optimization to serve the best performing, highly relevant ad content to the right audience at the right time.
- One ad, many variations. Store creative assets in Jivox’s Content Management System (CMS) designed to dynamically assemble native ad content specific to an individual consumer via a native asset URL.
- Ensure that assets are delivered from a local server nearest to the consumer through highly scalable Content Delivery Network (CDN) technology.
Personalized Native Advertising Benefits
Many variations dynamically formatted into a single personalized native DCO, across channels and devices.
Higher viewability due to highly relevant content, delivering better customer experience.
Increased conversions as a result of increased engagement.
Low or no risk to ad blocking.
54% of consumers found personalized ads more engaging,
and 42% indicated more relevant than general ads
– Yahoo survey of 6,000 respondents aged 13-64