Personalizing Facebook Ads:
Jivox Dynamic Creative Optimization (DCO)
API integration with Facebook empowers brands to deliver dynamic ads to both Facebook and Instagram audiences using content and decisioning rules from the Jivox IQ platform—extending display audiences and personalization to these social media channels.
For brands that thrive on a wealth of data about their consumers, and drive a wide range of creative assets needing sophisticated decisioning and creative optimization, Jivox IQ is the perfect platform. Leveraging Facebook APIs for dynamic ads, Jivox IQ easily adds an enterprise grade content management system, data integration and sophisticated machine learning based rules, decisioning and optimization.
The result: brands are able to access significant amounts of offline and online consumer data to deliver social media advertising through highly personalized messages and creative to Facebook and Instagram users.