Dynamic Video Advertising2018-09-27T21:11:20+00:00

Jivox IQ Increases ROI

By optimizing messages and creative according to interest, location, time (of the day or year), and weather at scale, you’ll likely keep individual viewers engaged at the right time, in the right context, and boost conversions.

With our streamlined ad development process, you can reduce the cost of personalized video ad production and get in front of your customers faster.

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ROI Drivers for Video

Creative accounted for about two-thirds of the ROI of video.

Source: “Good News for Ad Humans: Creativity Counts,” -Gartner

Delivering Relevance Based on Data Triggers

Flexible Design Options

Jivox IQ

Jivox IQ video editor brings convenience to marketers to build and edit video creative variants.

Adobe After Effects

Jivox is integrated with Adobe After Effects, a leading software and industry-standard tool for video compositing, motion graphics design, and animation. This integration brings ease and flexibility to video editing using the Jivox platform. Build a base creative video using After Effects, Jivox  platform automatically generates all video variations for use in a personalized video ad campaign.

Case Studies

A Leading Multinational Hospitality Company Strengthens Customer Loyalty With Personalized Dynamic Video Ads.

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An OTC Brand Saw 19x Engagement Lift Using
Dynamic Video Ads.

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The Jivox Advantages

  • Dynamic video ads are built on Jivox’s AI-powered personalization platform

  • Micro-segmentation of audiences helps marketers create and serve relevant video ad content to the right micro audiences, in real time

  • All Jivox signals are available for personalizing video ads through Jivox’s decision graphs

  • For VAST, Jivox can dynamically change the video source to show the most relevant variation

  • With VPAID, Jivox can also include additional relevant context in an overlay

  • Content can be set up using asset uploads, FTP folders, and S3 buckets

  • Videos can be auto-generated using a video editing and rendering workflow

“The rise of dynamic and personalized video, the significant amounts of data available, combined with dynamic video technology, allow video ad messaging to tailor to very specific audiences, and even individuals.”

— Diaz Nesamoney, Jivox President and CEO

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