Jivox Blog


Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional media because the only way (outside of word of mouth) consumers would hear about a brand was on TV or newspapers/magazines. This meant that marketers could build brands using broad messaging (usually TV) and [...]

By |December 14th, 2018|

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process. Meanwhile, the implementation of the European Union’s General Data Protection Regulation (GDPR) has placed meaningful restrictions on the sorts of information companies can collect, making the data they can use that much more valuable. But despite the [...]

By |August 19th, 2018|

Omni-Channel Marketing Benchmark

Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed of marketing—omni-channel marketing. Yes, that’s right. Omni-channel has been around for 15 years. Omni-channel is not new, and neither is personalization. The seed of personalization was sown back in 1998 when Amazon founder and CEO, Jeff Bezos, shared with The Washington Post...

By |April 20th, 2018|

Media Agencies: How to Thrive in the Programmatic Age

Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media purchases) required to place a buy with the appropriate networks and publishers. But with the rise of programmatic advertising, along with machine learning/AI that is transforming the world of digital marketing, automation is forcing agencies to re-evaluate...

By |April 20th, 2018|

How CPG Brands Can Harness Personalization To Engage Consumers

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had little choice but to do so)—but also on digital channels. The mantra was “maximum reach for the lowest cost” or, in other words, blast ads to every man, woman and child whether or not they will ever be consumers of the product...

By |September 22nd, 2017|

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In short, they need to be omni-channel. However, being omni-channel isn’t truly enough for brands to necessarily break through. Personalization is key. But personalization technology has largely been limited to a single channel—display advertising. That is, [...]

By |June 26th, 2017|