Blog

Blog 2017-05-26T15:51:36+00:00

How CPG Brands Can Harness Personalization To Engage Consumers

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had little choice but to do so)—but also on digital channels. The mantra was “maximum reach for the lowest cost” or, in other words, blast ads to every man, woman [...]

By | September 22nd, 2017|

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In short, they need to be omni-channel.However, being omni-channel isn’t truly enough for brands to necessarily break through. Personalization is key. But personalization technology has largely been limited to a single channel—display advertising.That is, until now.Jivox is introducing a new product [...]

By | June 26th, 2017|

Thought Leaders in Artificial Intelligence

A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator.Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company.Diaz Nesamoney: I’m the Founder and CEO of Jivox. I’m a serial entrepreneur. This is my third company. I tell people this is the one thing that I know something about, so I keep doing [...]

By | June 15th, 2017|

The IAB Dynamic Content Ad Standard – Ushering in a New Era of Content and Data-Driven Advertising

Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has been evolving so fast that the notion of an “ad format” as being a fixed container or size has quickly become a thing of the past.  Concurrent with this, many brands are recognizing that [...]

By | May 15th, 2017|

How Digital Marketers Win with Personalized Ads

Reinventing digital marketing through big data, machine-learning and dynamic creative. In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. That is, online ads that broadcast the same message to everyone are not delivering performance and ROI. Same as ads that keep showing up again and again, even after the consumers have [...]

By | April 12th, 2017|

How Machine Learning Will Transform Our World Of Digital Marketing

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could. What if—I thought—we gave a computer large amounts of data and compute power. Could it do something that resembled thinking? I soon learned that it couldn’t—at least not at that time when I was [...]

By | April 11th, 2017|