Add contextual data – such as weather, time, events and geographical location. You will be able to personalize experience and messages to your target audience. Data signals trigger the delivery of specific content precisely to this audience.
Use Jivox IQ to combine feeds serving information such as weather, temperature, and product, you will be able to use this machine learning -driven platform to optimize, for example, the creative for best-performing bike jersey targeting female cyclists in cloudy, 53-degree New England weather, or swimwear for male divers in sunny, 91-degree British Virgin Islands.
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