OLIVER Joins Jivox’s Preferred Partner Programme to Offer New Tech Solutions to Global Clients
Jivox’s AI technology solution aims to enhance OLIVER’s in-house client work by increasing campaign engagement and efficiencies
London, UK and New York, NY USA, September 24, 2019 – OLIVER, the global leader for building in-house agencies, has joined Jivox’s exclusive Preferred Partner Programme. Jivox, the personalised digital marketing technology leader, will offer fresh brandtechTM tools to OLIVER’s clients via its AI-enabled Dynamic Creative Optimisation (DCO) software.
Based on contextual and user-related data triggers, DCO analyses thousands of creative assets in real-time, allowing relevant messaging to reach the right people in the right moment and place. Diaz Nesamoney, Founder and CEO of Jivox, said: “We’re excited to have OLIVER join our Preferred Partner Programme. This Programme is designed to enable partners to deliver expertise related to strategy, implementation services, ways of working and best practices to clients using the Jivox platform.”
“OLIVER is undoubtedly leading a global trend with three-quarters of advertisers saying they now have an in-house agency. The Jivox platform enhances OLIVER’s unique model, helping brands improve consumer engagement and increase efficiencies within teams.”
Peter Kuhn, OLIVER’s President for North America, said: “As OLIVER continues to build our clients’ brands from the inside, it’s imperative that we leverage the power of our world-class network – making leading technologies accessible to brands. Jivox has both the marketing experience and technological maturity that our clients can trust. We’re looking forward to introducing more of them to Jivox.”
The partnership follows the acquisition of OLIVER’s holding company Inside Ideas Group (IIG) by You & Mr Jones in January. You & Mr Jones, founded by former Havas SA Chief Executive David Jones, acquired a majority stake in IIG to help brands create their own internal digital marketing capabilities and build brands better, faster and more cost effectively, using technology. Jivox has been a part of the investment portfolio of You & Mr Jones for three years.
Lots of agencies say they’re different. OLIVER is.
OLIVER believes that agencies work better inside a brand’s organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.
Established in 2004, our model is now driven by over 2000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, adidas, BMW, Post Office and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes global content agency Adjust your Set, design, experience and engineering company DARE and property marketing specialists Aylesworth Fleming.
OLIVER is part of the Inside Ideas Group (IIG), which also includes global content agency Adjust Your Set, design, experience and engineering company Dare and property marketing specialists Aylesworth Fleming.
IIG joined the world’s first brandtechTM group You & Mr Jones in 2019. The group was founded by David Jones in 2015. Today, You & Mr Jones holds majority stakes in five segments of the technology marketing sector: in-housing (OLIVER), data (55), consultancy (Blood/55), content creation and content distribution (Mofilm, theAmplify, Gravity Road, Mobkoi) and has strategic investments in several leading technology businesses including, Pinterest, Niantic, AI Foundation, VidMob, Jivox, Zappar, EVRYTHNG, Automat, Beeswax, and Gfycat)
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data, AI/machine learning, Dynamic Creative Optimization (DCO) and customer journey optimization technologies to deliver omni-channel precision marketing. More than serving relevant messages in consumers’ purchase-intent micro moments across all channels, brands can track, measure, and optimize customer paths–starting from a brand website, email, or exposure to an advertisement–that are driving engagement and conversions. Recognized as a leader in creative advertising technologies, only Jivox delivers 1:1 messaging throughout the customer journey, seamlessly linking paid and owned media. Jivox is trusted by hundreds of leading companies including Marriott International, Toyota, Sony, AirBnB, Mazda, Pepsi and more. Jivox has been recognized by Forrester as a leader in creative advertising technologies, and is able to offer large global brands both experience and maturity. Learn more from The Forrester Wave™: Creative Advertising Technologies, Q4 2018 report by Forrester Research, Inc.
About Jivox Preferred Partner Programme
The Jivox Preferred Partner Programme is designed for global in-housing agencies, creative agencies, media agencies, production agencies and marketing technology platform companies that have demonstrated excellence and market leadership in delivering digital marketing services. The programme provides partners unique access to Jivox personalisation technology and expertise along with the ability to both develop best practices and to influence our product roadmap. Partners can tap into the benefits of personalised digital marketing at scale and to serve their brand customers with fully integrated state-of-the-art dynamic creative optimisation (DCO) solutions.