Jivox published the industry’s first benchmark study in 2016 comparing the performance of personalized ads vs rich media. This study also looks at key verticals and analyzes high impact triggers and performance metrics for each vertical. See examples of ads below that exemplify triggers being used to personalize messages. Read the report to learn how dynamic content ads, vertical-specific triggers and metrics can help you accelerate conversions!
* indicates the highest impact trigger for the specified vertical.
High impact triggers: Retargeting*, Demographics, Time, Weather
High impact triggers: Geography*, Demographics, Retargeting
High impact triggers: Demographics/Family Composition, Time, Language
High impact triggers: Retargeting, Geography, Demographics, Language
High impact triggers: Language*, Retargeting, Time