Vertical Performance
Jivox published the industry’s first benchmark study in 2016 comparing the performance of personalized ads vs rich media. This study also looks at key verticals and analyzes high impact triggers and performance metrics for each vertical. See examples of ads below that exemplify triggers being used to personalize messages. Read the report to learn how dynamic content ads, vertical-specific triggers and metrics can help you accelerate conversions!
* indicates the highest impact trigger for the specified vertical.
E-COMMERCE
High impact triggers: Retargeting*, Demographics, Time, Weather
LANE CRAWFORD
Trigger:
Retargeting
See full demo
CARS.COM
Triggers: Geography,
Retargeting, Language
See full demo
RETAIL
High impact triggers: Geography*, Demographics, Retargeting
BOSE
Triggers:
Retargeting, Language
See full demo
REI
Triggers: Geography,
Demographics, Weather.
See full demo
CPG
High impact triggers: Demographics/Family Composition, Time, Language
AUTO
High impact triggers: Retargeting, Geography, Demographics, Language
CARMAX
Triggers:
Retargeting, Language
See full demo
TOYOTA
Triggers:
Retargeting, Language
See full demo
TRAVEL
High impact triggers: Language*, Retargeting, Time
