Vertical Performance
Jivox published the industry’s first benchmark study in 2016 comparing the performance of personalized ads vs rich media. This study also looks at key verticals and analyzes high impact triggers and performance metrics for each vertical. See examples of ads below that exemplify triggers being used to personalize messages. Read the report to learn how dynamic content ads, vertical-specific triggers and metrics can help you accelerate conversions!
* indicates the highest impact trigger for the specified vertical.
E-COMMERCE
High impact triggers: Retargeting*, Demographics, Time, Weather
LANE CRAWFORD
Trigger:
Retargeting
See full demo

CARS.COM
Triggers: Geography,
Retargeting, Language
See full demo

RETAIL
High impact triggers: Geography*, Demographics, Retargeting
BOSE
Triggers:
Retargeting, Language
See full demo

REI
Triggers: Geography,
Demographics, Weather.
See full demo

CPG
High impact triggers: Demographics/Family Composition, Time, Language
AUTO
High impact triggers: Retargeting, Geography, Demographics, Language
CARMAX
Triggers:
Retargeting, Language
See full demo

TOYOTA
Triggers:
Retargeting, Language
See full demo

TRAVEL
High impact triggers: Language*, Retargeting, Time