The Jivox IQ Server enables programmatic delivery of lightweight, personalized ads, videos and email in all formats and for all screens. The IQ Server follows the principles of the IAB LEAN ads initiative to ensure that each ad creative only contains the bare minimum of code and assets needed for creative rendering, leaving all of the heavy lifting of data integration, personalization and optimization to the cloud. All Jivox creative outputs are rendered real-time and in flight, with a wide variety of data-informed criteria to guarantee precise delivery of personalized content to each consumer and the device.
Secondary Ad Trafficking
Jivox is pre-configured to generate ad tags that can be trafficked to all popular primary ad trafficking servers as well as DSP platforms.
Third-Party Ad Tracking
Jivox IQ Dynamic Content Server supports all third-party ad trackers and analytical tools without requiring code changes. Third-party tracking can also be specified for any interactive element in the ad as well as for all ad events.
Always-On Dynamic Tags
Jivox IQ Server ad tags are completely dynamic and run in always-on mode where ad creative content, assets, ad trackers all can be changed dynamically without re-trafficking new ad tags. This makes the job of ad operations teams very simple. Just set-up and forget the ad tags as creative. Meanwhile, data and optimization teams continue to make changes and optimize the campaign without creating a burden on ad operations staff.