Local Health Trends To Drive Personalized Ads
Sickweather’s Real-Time Maps of Health-Related Conditions Teams with Jivox’s Personalized Digital Marketing Platform to Create a Relevant, Hyperlocal Advertising
Kansas City, MO – April 17, 2018 – Imagine serving allergy remedy advertisements to a targeted region only when allergies symptoms are flaring up in the area. Thanks to a partnership between real-time illness information provider Sickweather® and digital marketing technology leader, Jivox, it can happen almost as quick as a sneeze.
Sickweather, the world’s first real-time map of human health, uses crowdsourcing to track a wide range of illnesses and symptoms. The anonymous data from millions of monthly reports is analyzed and organized to provide highlights about illnesses trending in a specific area. That information is available through a free app. (iOS – http://sick.io/ios Android: http://sick.io/android)
“It’s like a Doppler Radar for illnesses,” says Dodge Graham, Sickweather CEO and co-founder. “The data we provide helps people easily see what symptoms and illnesses people in a specific area are dealing with. This helps them make informed decisions about their healthcare.”
A more detailed version of the data is available for business applications. The value for businesses providing products or services to sick people is the ability to deliver what’s needed when it’s needed – not just historical buying activity. The laser versus shotgun approach. Enter Jivox.
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. Jivox personalizes dynamic creative based on a wide range of very granular first- and third-party as well as contextual data triggers, including the latest addition of the Sickweather data. Jivox’s AI-powered iterative decision rules are adaptive to ad performance and audience behavior in real time. It is a powerful solution for engaging consumers with the right message, the right product offer, in real-time and across all channels. For example, if a large number of colds are being reported in Cedar Rapids, the Jivox personalization platform can leverage illness trends or forecasts, location, and product triggers to deliver Over-the-counter (OTC) drug and pharmacy advertisements to people in just that part of Iowa, in real time.
“The key benefit of data-driven dynamic creative is a boost in engagement and conversion,” said Ketaki Rao, SVP of Product Management at Jivox. “Sickweather data showing trending illnesses and illness forecasts in a specific location brings relevance to advertising in OTC and pharmaceutical drugs. Unlike the spray and pray approach, these ads are served, in real time, to consumers needing these products, at the time they are sick, or at risk of being sick.”
The bottom line? Integrating Sickweather’s illness tracking data with Jivox’s real-time, personalized ads for health and wellness products offers an innovative approach to providing relief when it’s needed.
Sickweather is the world’s first real-time map of sickness and the largest crowdsourcing community of its kind – processing millions of illness reports each month. The company has been recognized for accurately forecasting outbreaks up to 15 weeks in advance. Sickweather is committed to reducing healthcare costs and saving lives by providing consumers and businesses the most accurate, predictive and meaningful sickness forecasts in the world. www.sickweather.com
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in a personalized way: using big data, machine learning and dynamic creative optimization (DCO) technology to serve relevant messages across all channels, delivering over 4X the engagement of non-personalized digital marketing. Integrating first-party, audience, and contextual data and Powered by Neuron™ Machine Learning technology, the Jivox omni-channel personalization platform delivers 1:1 messages to consumers on-the-fly— helping brands deliver, at scale, thousands of hyper-personalized messages. The platform is pre-integrated with over 25 data partners who provide rich data sets for personalization. In addition, Jivox Programmable Personalization APIs significantly simplify workflows and campaign activation through enablement of easy integration with other marketing technologies. The Jivox platform is trusted by leading global brands, including Sony, REI, Toyota, Cars.com, and Xaxis.