Jivox Names Former Marketo Chief Scientist & Marketing Technology Veteran Shankar Venkataraman Senior Vice President of Engineering
Appoints Anna Luo Vice President of Customer Innovation & Marketing
Expansion of Executive Team To Add Valuable Expertise That Will Deliver New Products & Services, Driving Greater Results for Brand Marketers
SAN MATEO, Calif. (April 27, 2017) — Jivox, the personalized digital marketing technology leader, today announced that Shankar Venkataraman has been named Senior Vice President of Engineering, joining from Everstring where he served as Chief Technology Officer. Shankar was previously Chief Scientist at Marketo and prior to that was Chief Technology Officer for IBM Analytics. In his new role with Jivox, Venkataraman will lead the future vision for the company’s AI-based programmatic creative platform, harnessing the growing capabilities of machine learning as it achieves greater outcomes for today’s brand marketers. He will also collaborate with agencies and brands on how to efficiently expand their reach to target audiences.
“With close to three decades in the industry, Shankar is a distinguished technology leader with a proven track record for achieving scale and performance for global campaigns,” said Diaz Nesamoney, Chairman and CEO, Jivox. “We are excited to have him join the team at this pivotal time—as we harness the combined powers of programmatic and machine learning. I am honored to be working with Shankar again.”
Jivox also announced today that Anna Luo has joined the executive team as Vice President of Customer Innovation and Marketing. With two decades of marketing experience that included business and operational intelligence, streaming data and analytics, and data/network security, Anna has spent much of her career driving cross-functional collaboration to scale startups and contributing to successful exits for her companies through IPO and acquisitions. Most recently she served as Senior Director of Marketing at Vidder, Inc.
In her new position, Anna will oversee the Jivox Customer Innovation Program, which aims to establish an open dialogue and collaboration with clients to put them on a path of increased competitiveness and accelerated growth. She will also be responsible for leading Jivox’s marketing efforts, including the company’s thought leadership, integrated marketing, and demand generation strategy.
“Anna is a committed driver of customer experience in our industry,” said Diaz. “Her passion for introducing cutting-edge technologies to enterprise customers will be invaluable to the growth of our innovation program, deepening relationships with marketing practitioners, and establishing success for the brands we serve.”
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in the most personalized way: using big data and machine learning to serve relevant messages in their purchase-intent micro moments across all channels. Our flagship Jivox IQ is purpose-built to assemble and deliver 1:1 messages on-the-fly—through advertisements, email and social media. Powered by Neuron™ Machine Learning technology, this intelligent platform helps brands deliver, at scale, thousands of hyper-personalized messages through a real-time omnichannel experience—all made possible by integration with data of every kind: proprietary, audience, contextual, campaign. Jivox is trusted by hundreds of leading companies including Toyota, Cars.com, Sony, REI, Bayer, Priceline.com, and more.