Drawbridge and Jivox Deliver Omni-Channel Personalization Powered by People-Based Identity
San Mateo, CA, USA – Thursday, March 15, 2018 — Drawbridge, the leading people-based identity management company, and Jivox, the personalized digital marketing technology leader, today announced that brands and agencies are able to accelerate engagement by leveraging the full capabilities of Jivox’s AI-based omni-channel cross-device dynamic creative through an integration with the Drawbridge Connected Consumer Graph®. This joint solution enables marketers to use a broad range of data triggers to deliver precise, personalized ad content at scale, including retargeting and sequential messaging across channels and devices.
“Consumers are taking advantage of multiple devices and channels as part of their purchase journey, and dynamic creative has shown to be an effective way to engage and re-engage customers throughout that process,” said Bhumika Dadbhawala, Head of Business Development for Drawbridge. “Brands and agencies use Jivox’s platform because it has been purpose-built for delivering precise, personalized messages across all digital channels. This drives highly relevant, real-time ad content that can achieve even greater efficiencies with a cross-device, people-based view of consumers.”
Jivox personalized dynamic creative optimization (DCO) increases engagement, proven by a click-through rate that is three times higher than the industry benchmark.
“As marketers face the reality and challenges of today’s multi-device world, reaching the right customers in the ideal setting is paramount to a campaign’s success” said Ketaki Rao, SVP of Product Management. “By combining Jivox’s DCO capabilities with Drawbridge’s cross-device, people-based identity solution, brands can personalize content and access a state-of-the-art machine learning-based decision graph to show highly relevant ads to specific audiences at the moment of their purchase intent, across all their devices. We’re excited to make this platform even more valuable for marketers.”
Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels. Jivox is trusted by hundreds of leading companies including Sony, REI, Toyota, Cars.com, Xaxis, and more.
The Drawbridge Connected Consumer Graph is the industry’s largest and most precise people-based identity solution available, and helps brands and enterprises deliver better customer experiences to over a billion consumers around the world. For more information, visit https://drawbridge.com/c/consumer_graph.
Drawbridge is the leading people-based identity management company that enables brands and enterprises to create personalized experiences for their customers. The company uses patented large-scale AI and machine learning technologies to build democratized data solutions that are driving the intersect between mar-tech and other categories with applications including advertising, personalization, content management, product recommendations, authentication, and risk detection. The company is headquartered in Silicon Valley, is backed by Sequoia Capital, Kleiner Perkins Caufield Byers, and Northgate Capital, and has been named to the CNBC Disruptor 50 list, made Fortune’s list of 50 Companies Leading the AI Revolution, and was listed on the CB Insights AI 100 list of the most promising artificial intelligence companies. For more information visit www.drawbridge.com.
Jivox is transforming the way the world experiences digital marketing. We connect brands with their audiences in a personalized way: using big data, machine learning and dynamic creative optimization (DCO) technology to serve relevant messages across all channels, delivering 3X the engagement of non-personalized digital marketing. Integrating first-party, audience, and contextual data and Powered by Neuron™ Machine Learning technology, the Jivox omni-channel personalization platform delivers 1:1 messages to consumers on-the-fly— helping brands deliver, at scale, thousands of hyper-personalized messages. The platform is pre-integrated with over 25 data partners who provide rich data sets for personalization. In addition, Jivox Programmable Personalization APIs significantly simplify workflows and campaign activation through enablement of easy integration with other marketing technologies. The Jivox platform is trusted by leading global brands, including Sony, REI, Toyota, Cars.com, and Xaxis.