The Jivox IQ Personalization Hub™, residing in the cloud, is an in-memory data store that makes online and offline consumer data automatically accessible to you, as a data trigger, with millisecond response times.
Personalization Hub extends to you continuous real-time consumer engagement across advertising and marketing channels, including all digital ad formats plus video, social and email.
- Jivox IQ Ad Content Recommendation Engine gives you the ability to deliver precise, relevant and high-impact digital ad content to micro audiences anywhere, in real time.
- Jivox IQ Dynamic Audience Scoring helps you achieve significantly greater performance and ROI in campaigns by focusing only on high-value audience clusters.
The Personalization Hub meets enterprise-class infrastructure requirements, including:
- Scalability measured in petabytes, the personalization hub uses advanced clustered in-memory databases that can scale to thousands of nodes to accommodate even the largest data sets for the largest user databases updated in real-time.
- In-memory response times ensure real-time processing in under 10 milliseconds between trigger, decision, and action.
- Openness via APIs plus deep integration with AppNexus, DoubleClick, DBM, The Trade Desk, BlueKai, LiveRamp, Adobe and Oracle Marketing Clouds.
- Cloud Architecture provides infinite scale, reliability and uptime.
- Cross-device identification of users. Using advanced matching algorithms, users are matched across all of their devices to ensure personalization, sequential messaging and conversion tracking and attribution across devices.