EASY SETUP AND CONFIGURATION
To set up dynamic audience scoring, a user simply logs into the Jivox IQ console to select various criteria for scoring users. Once such criteria have been entered, a publish interval is selected which will ensure these scores and published to AppNexus via the AppNexus Programmable Bidder interface.
SIMPLE SETUP ON APPNEXUS
On the AppNexus side, simply adding the Jivox dynamic audience segment to any campaign where dynamic audience scoring is desired, along with a different bid price for such users. Once this is set up the campaign runs as usual and users will automatically be prioritized as the ads are served.