Personalized digital advertising uses vast amounts of customer, environmental and demographic data to design and serve individualized ads to consumers, offering unprecedented opportunity to better understand consumer preferences and speak directly to each consumer.
The 2016 Jivox Benchmark Report is the first study to quantify the impact of personalization on digital advertising performance. The results show that consumer engagement skyrockets when ads are personalized, yielding on average 3 times the performance of rich media ads.
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