A Fortune 100 Sports Apparel Company Leverages Jivox to Actualize Significant Cost Savings
A F100 consumer goods company specializing in sports apparel has been expanding its direct online sales to consumers and seen tremendous success with Jivox through its advertising campaigns. Using Jivox IQ, the brand reached its customers globally with highly relevant 1:1 messaging. By automating the development of different creative versions, it was also to quickly scale personalization across geographies and realize significant production cost savings.
Scaling Personalization Globally at a Fraction of the Cost
- The brand ran personalized campaigns across 39 countries and in 18 languages using advanced prospecting and retargeting strategies.
- These campaigns recommended products to customers based on:
- Contextual data such as weather, temperature, location etc
- Audience data such as gender, interest
- Website data such as products search and cart history
- Real-time integration with a product feed that included over 10,000 products
- Using Jivox IQ, the brand developed more than 1.6 million variations from 19 creative masters across 6 channels that included Facebook, Instagram, SnapChat, YouTube, native, and in-store advertising.