DCO Case Study: Financial Services

DCO Case Study: Financial Services2018-04-06T22:24:43+00:00

A Financial Software Company Drives Awareness Through Personalization

Campaign Overview

A leading company specializing in financial and accounting software sought to increase awareness for its B2B tools. The display campaign focused on small and micro business owners and business decision influencers in Canada and the US.

Data-Driven Personalization

  • 19 ad variations served across 3 sizes
    • 3 audience segments
    • 3 categories of Interests
    • 2 languages
  • Viewers who visited the brand website were also being served retargeting ads based on last product viewed
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