DCO Case Study: Financial Services

DCO Case Study: Financial Services2018-04-06T22:09:17+00:00

A Global Insurance Brand Accelerates Engagement with Jivox

Campaign Overview

A leading Fortune Global 500 insurance & investment management company sought to improve customer engagement for prospecting and retargeting. They measured campaign success by way of CTR and Interaction Rate.

Scaling Personalization

  • 72 unique creative variations served across 3 ad sizes
    • 5 unique DMP audience segments
    • 2 languages
  • 6 different CTA auto-optimized for best-performing image, copy and CTA combinations
  • Audience and contextual data triggers delivered precise, relevant ad messaging to consumers in real time.
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