DCO Case Study: Financial Serviceslaurie2021-04-07T16:55:06+00:00
An Fortune 500 insurance company accelerates engagement with Jivox
A leading Fortune Global 500 insurance & investment management company sought to improve customer engagement for prospecting and retargeting. They measured campaign success by way of CTR and Interaction Rate.
72 unique creative variations served across 3 ad sizes
5 unique DMP audience segments
6 different CTA auto-optimized for best-performing image, copy and CTA combinations
Audience and contextual data triggers delivered precise, relevant ad messaging to consumers in real time.