A Global Insurance Brand Accelerates Engagement with Jivox
A leading Fortune Global 500 insurance & investment management company sought to improve customer engagement for prospecting and retargeting. They measured campaign success by way of CTR and Interaction Rate.
- 72 unique creative variations served across 3 ad sizes
- 5 unique DMP audience segments
- 2 languages
- 6 different CTA auto-optimized for best-performing image, copy and CTA combinations
- Audience and contextual data triggers delivered precise, relevant ad messaging to consumers in real time.