DCO Case Study: Consumer Electronics

DCO Case Study: Consumer Electronics2018-07-31T02:14:03+00:00

A Global Consumer Electronics Giant Boosts Engagement
with Video-Display Sequential Ad Campaign

Campaign Overview

A Leader in home appliances, consumer electronics and mobile communications introduced its premium product line to a new audience apart from those purchasing its regular products. As these products were not sold directly from the brand websites, limited first-party data made it a challenge for the brand to personalize ads. Equally challenging was their need to recognize the same consumers moving across video and display channels.

Omni – Channel Solution for Scaling
Personalized  Sequential Ads

  • 10 Interest Segments, 3 Product categories, and more than 300 rules led to 36 video and 18 display creative variants personalized in real time.
  • The brand leveraged sequential messaging aimed at micro audiences during each of the purchase funnel stages:
    • Attention (Video)
    • Consideration (Video)
    • Purchase (Display)
  • At every stage, Jivox identified viewers demonstrating a higher intent to purchase a specific product in order to serve them the next most relevant ad in sequence.
  • By leveraging more progressive insights about micro audiences, Jivox also helped the brand adapt its strategy by adding new audience segments based on visitor behavior in real time.
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