DCO FOR AGILITY
What Brands Are Learning From COVID-19

Illustration of what brands are learning from COVID-19

CASE STUDY #1: AUTOMOTIVE

Automotive ad messaging comparison

NEW MESSAGING LAUNCHED USING JIVOX

CAMPAIGN STRATEGY SHIFT
A Global 500 auto company used Jivox DCO solution to quickly change their messaging from feature-focused to family-oriented, expressing empathy during this coronavirus crisis to support their “family” of car owners.

CASE STUDY #2: TRAVEL & HOSPITALITY

Travel and hospitality ad messaging comparison

NEW MESSAGING LAUNCHED USING JIVOX

CAMPAIGN STRATEGY SHIFT
A Fortune 100 global hospitality brand decided it was insensitive to be trying to sell hotel rooms when people couldn’t travel to a destination. They suspended the always-on messaging advertising hotels in destinations affected by COVID-19, such as Mumbai, and instead began to focus on domestic travelers—as launched for Taiwan.

CASE STUDY #3: CPG

CPG ad messaging comparison

NEW MESSAGING LAUNCHED USING JIVOX

CAMPAIGN STRATEGY SHIFT
A Global 500 brand selling soaps, hand-washes and sanitizers used Jivox DCO solution to quickly shift from bottom funnel product focused campaigns to social awareness campaigns addressing the importance of frequent hand washing to protect against COVID-19.

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