digital marketing at scale
Use data to create more
Gain competitive advantage
A must-read for digital marketing, communications, branding, media, and creative decision-makers and professionals.
Sample Worksheets for Dynamic Ad Campaigns
- Personalized Ads Strategy
- Weather Trigger
- Holiday Trigger
- Sporting Event Trigger
- Entertainment Event Trigger
Don Draper Would be Jealous
“The book serves as an invaluable guide to the foundations of marketing and advertising; for the experienced marketer, the book provides a compelling look into the future of advertising. Equal part handbook and oracle, Personalized Digital Advertising is a definitive work for anyone who works in or is simply interested in the evolution of advertising. Don Draper would be jealous.”
An Excellent Guide
“When it comes to using data to transform how marketers compete in a digital world – Personalized Digital Advertising is an excellent guide into the techniques and technologies that marketers need.”
Nesamoney makes the complex comprehensible
“The right message to the right person at the right time and place is the oft-cited, but rarely attained advertiser nirvana. Nesamoney makes the complex comprehensible and provides a lucid field guide for practitioners to understand, internalize, and practically deliver on this powerful promise.”
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Diaz Nesamoney is Founder and CEO of Jivox, provider of Jivox IQ, the leading cloud-based ad platform for personalized digital advertising. He was previously Cofounder, President, and COO at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $4.5 billion market cap.
Before founding Jivox, he founded Celequest, raised more than $20 million in venture capital, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM.
Diaz is a board member of the American India Foundation, a leading international development organization charged with the mission of accelerating social and economic change in India. Diaz is also a member of the Board of Trustees at the World Affairs Council. He holds a Masters degree in Computer Science from the Birla Institute of Technology and Science in India and is the holder of six technology patents.