A must-read for digital marketing, communications, branding, media, and creative decision-makers and professionals.
Sample Worksheets for Dynamic Ad Campaigns
Don Draper Would be Jealous
“The book serves as an invaluable guide to the foundations of marketing and advertising; for the experienced marketer, the book provides a compelling look into the future of advertising. Equal part handbook and oracle, Personalized Digital Advertising is a definitive work for anyone who works in or is simply interested in the evolution of advertising. Don Draper would be jealous.”
Gregg Colvin, Chief Operating Officer, Universal McCann
An Excellent Guide
“When it comes to using data to transform how marketers compete in a digital world – Personalized Digital Advertising is an excellent guide into the techniques and technologies that marketers need.”
Omar Tawakol, General Manager, Oracle Data Cloud
Nesamoney makes the complex comprehensible
“The right message to the right person at the right time and place is the oft-cited, but rarely attained advertiser nirvana. Nesamoney makes the complex comprehensible and provides a lucid field guide for practitioners to understand, internalize, and practically deliver on this powerful promise.”
Peter Minnium, Head of Digital Brand Initiativess Interactive Advertising Bureau
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