Jivox Blog


Beating Ad-Blocking. How LEAN, relevant and personalized ads will win

How often have you gone to a website and seen an ad block your view of the page or had to wait patiently for the page to load while hundreds of blinking, jumping, flying and  otherwise annoying ads jumped across the screen trying to get your attention?  Post this last holiday season, I (like many of you) am still being haunted by re-targeted ads which are built with awful technology that while smart enough to figure out what I browsed cannot seem to figure out that I have already bought the product and insists on offering it to me over and over again...

By |November 15th, 2016|

The Future Of Advertising? How The IAB’s Dynamic Ads Standard Changes The Game

In recent years, programmatic media platforms have revolutionized the world of media buying and selling. Meanwhile the missing piece in the personalized digital advertising puzzle – programmatic and dynamic creative – has been evolving much more slowly. This is about to change. The Interactive Advertising Bureau (IAB) recently introduced a revolutionary new standard – the first ever – for dynamic digital advertising. Now open to public comment, the IAB Dynamic Content Ad Standard provides a detailed schema for how constituents across the digital ad...

By |November 15th, 2016|

In the Battle For Consumer Attention, Personalization Beats Targeting — Every Time

For marketers, the very first difficulty with media delivered via the Internet is the significant fragmentation of audiences across websites. Targeting came about as a solution to the media fragmentation, but it wasn't enough — it takes personalized messaging to reach your ideal consumers and capture their attention. Targeted Audience Buying Misses the Mark. In the digital age, it became very difficult for brands and media-buying agencies to buy the kinds of media they know would actually reach their audience. There was really no scalable way to find even...

By |November 12th, 2016|

Personalized Advertising in a Programmatic World

Programmatic media is a fait accompli; there is no doubt programmatic is the future of digital advertising, and brands can no longer afford to turn a blind eye to it. According to the IAB, the programmatic market is expected to grow to $20 billion by 2016. Despite this, programmatic media buying has, to date, produced an inverse relationship between efficiency and engagement. Efficiency has increased and driven cost per impression down dramatically, but the overall quality of digital ads within programmatic environments has plummeted, right along with...

By |November 10th, 2016|

The IAB’s Dynamic Ad Standard Will Bridge The Divide Between Data And Creativity

The Interactive Advertising Bureau (IAB) this week introduced the industry’s first standard for dynamic digital advertising. The IAB Dynamic Content Ad Standard provides a detailed schema for how constituents across the digital ad supply chain should define an ad’s creative components and asset variations, which are needed to build and serve real-time dynamic content. Such standards are important because they remove communication barriers between layers of software...

By |October 22nd, 2016|