About Diaz Nesamoney

Diaz Nesamoney is an accomplished technology entrepreneur who founded three successful technology companies all harnessing the power of data to power enterprise and consumer applications. Currently Diaz is Founder, President, and CEO of Jivox, a company that provides a technology platform for data-driven personalized advertising and marketing. He was previously Co-founder, President, and Chief Operating Officer at Informatica (NASDAQ:INFA), which he took from a startup to a publicly traded company in 1999. Informatica pioneered data integration software as a category and is now the market leader with more than $1 billion in revenue and a $5 billion market capitalization.

Personalization: Plotting, Analyzing and Optimizing the Customer Journey

Personalization: Plotting, Analyzing and Optimizing the Customer Journey Traditionally marketers were taught to respect and use the hallowed “marketing funnel,” and the idea was a brand would cast a wide net using broad messaging and then entice consumers through a “path-to-purchase.” This funnel approach worked well in the days of traditional media because the only way (outside of word of mouth) consumers would hear about a brand was on TV or newspapers/magazines. This meant that marketers could build brands [...]

By |2018-12-17T22:48:09+00:00December 14th, 2018|

How Brands Can Thrive By Using First-Party Data

It’s no secret that first-party data is more important to businesses than it’s ever been. Over the past several years, a growing number of brands have begun selling their products straight to consumers, cutting out the middleman and generating large quantities of customer information in the process. Meanwhile, the implementation of the European Union’s General Data Protection Regulation (GDPR) has placed meaningful restrictions on the sorts of information companies can collect, making the data they can use that much [...]

By |2018-08-19T16:03:19+00:00August 19th, 2018|

Media Agencies: How to Thrive in the Programmatic Age

Not too long ago, media agencies were a necessary first stop for any brand that hoped to connect with its target customers. Only the agency had the information necessary to create an intelligent media plan or the relationships and cost-efficiency (due to their ability to make aggregate media purchases) required to place a buy with the appropriate networks and publishers. But with the rise of programmatic advertising, along with machine learning/AI that is transforming the world of digital marketing, automation is forcing agencies to re-evaluate...

By |2018-08-11T00:02:14+00:00April 20th, 2018|

How CPG Brands Can Harness Personalization To Engage Consumers

I have recently spoken to many CMOs and Chief Digital Officers of CPG companies (our friends in the UK and elsewhere call them FMCG). They are fascinated by the concept of data-driven dynamic creative and personalization. After decades of blasting consumers with one size fits all messaging—not just on TV and print (where you had little choice but to do so)—but also on digital channels. The mantra was “maximum reach for the lowest cost” or, in other words, blast ads to every man, woman and child whether or not they will ever be consumers of the product...

By |2018-08-19T16:05:35+00:00September 22nd, 2017|

Jivox Launches Integration with Facebook to Power Brands’ Omni-channel Campaigns with the Benefits of Personalization

Powering Brands’ Omni-channel Campaigns with Personalization Today’s audiences aren’t just spending time with two or three forms of media. They are omnivorous consumers of media on a multitude of platforms and screens. If marketers want to engage them effectively, they need to similarly create a seamless engagement experience across channel. In short, they need to be omni-channel. However, being omni-channel isn’t truly enough for brands to necessarily break through. Personalization is key. But personalization technology has largely been limited to [...]

By |2018-08-19T16:07:00+00:00June 26th, 2017|

Thought Leaders in Artificial Intelligence

A great discussion about the future of digital advertising between Diaz Nesamoney, Founder and CEO of Jivox and Sramana Mitra, founder of One Million by One Million (1M/1M), the world’s first and only global virtual incubator/accelerator. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to the company. Diaz Nesamoney: I’m the Founder and CEO of Jivox. I’m a serial entrepreneur. This is my third company. I tell people this is the one thing that I know something about, so I keep doing it.

By |2018-08-19T16:11:47+00:00June 15th, 2017|

The IAB Dynamic Content Ad Standard

Ushering in a New Era of Content and Data-Driven Advertising Throughout its 20-year history, the IAB has been working with brands, agencies, publishers, and ad tech vendors to continue to innovate ad standards. Together, they have introduced new ad formats and standards that have allowed marketers and their agencies to continue to work to engage consumers. The industry, however, has been evolving so fast that the notion of an “ad format” as being a fixed container or size has [...]

By |2018-08-19T16:12:38+00:00May 15th, 2017|

How Machine Learning Will Transform Our World Of Digital Marketing

As a computer science student many years ago, I learned a bit about artificial intelligence and its applications. At first, I was quite excited by the idea of computers thinking like humans. Then, I quickly realized: computers couldn’t really “think”— at least not the way that a human brain could. What if—I thought—we gave a computer large amounts of data and compute power. Could it do something that resembled thinking? I soon learned that it couldn’t—at least not at that time when I was introduced to our largest campus computer, an IBM 1130...

By |2018-08-19T16:14:17+00:00April 11th, 2017|

Programmatically Generated Creative: Is this the future of advertising?

At the dmexco conference last year, I had an opportunity to meet Rob Norman, Chief Digital Officer at GroupM. After some discussion, Rob turned to me and said "we have done a good job solving the distribution problem in digital advertising, but we need to solve the manufacturing problem". I am sure anyone in the creative side of advertising would cringe at the thought of "manufacturing" ads, but I think Rob had a point. The process of producing and delivering creative is dated and needs to be re-invented using technology and data...

By |2018-08-19T16:15:14+00:00November 17th, 2016|

Ad-Blocking – an existential threat to digital advertising or call to action for brands?

Calling something an existential threat definitely gets everyone's attention.  After all we want to continue to exist and so when we hear of an existential threat, we have one of two reactions -- acceptance and action or denial and delay. Mark Howard, Chief Revenue Officer of Forbes Magazine, called ad-blocking an existential threat to publishers earlier this week in a podcast.  It is hard to argue with the numbers he presented.  He also suggests that subscription models are very hard to implement even for prestigious publishers with high value content like Forbes...

By |2018-08-19T16:16:04+00:00November 16th, 2016|