About Anna Luo

Anna Luo, Vice President of Marketing & Customer Innovation at Jivox, is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness and accelerated growth. She has two decades of marketing experience, most of which she has spent driving across-functional collaboration to scale startups and contributing to successful exits via IPO and acquisition.

Omni-Channel Marketing Benchmark

Remember back in 2003, Best Buy came up with the "customer centricity" approach to compete with Walmart's electronics department? This approach focused on the customer's journey, from online, to in-store and to post-sales support. The move kicked off a new breed of marketing—omni-channel marketing. Yes, that’s right. Omni-channel has been around for 15 years. Omni-channel is not new, and neither is personalization. The seed of personalization was sown back in 1998 when Amazon founder and CEO, Jeff Bezos, shared with The Washington Post...

By |2019-02-19T17:59:24+00:00April 20th, 2018|

How Digital Marketers Win with Personalized Ads

In a Customer Experience & Loyalty Special Report included in the March 29, 2017 edition of The Times, Diaz Nesamoney—Jivox CEO and author of the book Personalized Digital Advertising—addressed a key pain point that has been so deeply felt by digital marketers. That is, online ads that broadcast the same message to everyone are not delivering performance and ROI. Same as ads that keep showing up again and again, even after the consumers have purchased the products. This is what gives rise to ad blocking...

By |2018-08-19T16:13:27+00:00April 12th, 2017|