Jivox

Online video ads can be very time consuming to create, edit and customize even with the availability of the best creative resources and tools. Often your clients may have TV commercials or other video footage that can be used, however they cannot be used in their raw form but rather need to be enhanced and customized for online use. Jivox platform provides publishers all the tools to convert TV Ads or any video footage for online use by editing and adding interactive elements, calls to action and sizing for online use.

Online ads provide a level of engagement and interaction that is simply not possible on TV. Online video ads achieve higher levels of user engagement by incorporating interactive elements than entice and encourage users to engage with the ads. The Jivox platform provides a whole library of built-in interactive elements that can be added to your video ads or TV commercials using a simple "point and click" interface. In addition, using the Jivox platform, highly customized interactions can be added as a "plug-in" to any online video ad. These custom interactive elements, for example, could show an animated product tour or an engaging quiz or trivia about the product.

In addition to their web properties, publishers can choose to distribute their advertisers' video ads on Jivox's premium network of local and national media websites for extended reach. Unlike other ad platforms that only focus on distribution via ad units, the Jivox ad platform provides a variety of additional distribution options for video ad campaigns in order to get a 360-degree exposure to the brand being promoted. These distribution options include: Viral distribution on the Internet's top video sharing sites, Email distribution, Embedding video ads on websites, blogs or social networks, Local search and business directory listings.

The Jivox platform enables sales & ad operations personnel to quickly and easily create video ad campaigns and traffic them on their ad server/trafficking system. Jivox enables a variety of ad campaigns ranging from 300x250 in-banner, in-stream, viral, web site embed, directory listings, email and other video ad campaigns to be launched from a single user interface. Jivox integrates with popular ad-trafficking systems like Double-Click DART, Yahoo APT, Aquantive Atlas, Zedo and more. Jivox enables the entering and processing of insertion orders and allocation of inventory to campaigns, supporting run of site and run of network campaigns as well as specification of various targeting parameters including geographic targeting.

Once a campaign is launched, the Jivox platform enables agencies and clients to track campaign progress and key metrics in real-time. The Jivox video ad player can capture various events related to the viewing of the ad, user interactions and actions. Key metrics include CTR, view-throughs, un-mute, completed ad views, various interactions (coupon/brochure downloads, inquiry/lead capture form, email, embed, SMS, Social Network embeds etc.) as well as any custom interactive elements. In addition, Jivox also provides a variety of reports for publishers. Reports track live campaign metrics, revenue, key operational metrics etc. across all advertisers by sales region, sales person or vertical.