Case Study
Target Audience
- Audience Channels: Travel, Sports, Lifestyles and Entertainment
- Geography: Lower British Columbia and the US
Interactive Video Ads are helping thousands of tourism bureaus and travel agencies attract vacationers. Travel Alberta is using Interactive Video Ads to promote travel to their state during the summer season – to drive new and repeat visitors, and build awareness.
Online Video Ads engage potential customers by offering multiple opportunities to interact with the brand and the advertiser. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand in a single ad unit delivered on the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in a number of ways – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
The Alberta Tourism Bureau chose the Jivox Interactive Video Advertising Platform to distribute their video ads to drive visitors and generate interest in their province. Through distribution of their 15 second (:15) online video ads, Travel Alberta achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive video ads.
Using Jivox’s technology, the Alberta Tourism Bureau was able to feature strong call to actions and include multiple interactivity options in their ad – educating viewers about activities to do in different cities throughout the province of Alberta. Their online video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to the right audience. Travel Alberta ran its video ad campaign from July – August 2010 and Jivox delivered over 10,000 engagements.
The Alberta Tourism Bureau used interactive online video advertising and the Jivox Video Ad Network to reach and engage with travel and outdoor enthusiasts from neighboring areas. Interactive features from Jivox propelled user engagement with the ad and the results were phenomenal:
- Over 400,000 views of the video ad were delivered
- Over 10,000 engagements to achieve an Interaction Rate of 2.26%
- Over 500 visits to their website
- Nearly 100 viewers opted to learn more about activities in specific areas in the state of Alberta
