Case Study
Target Audience
- Demographics: Women, 25-54, with children
- Annual HHI: $75,000+
- Audience Channels: Travel, Eentertainment, Family and Women's
- Geography: US
Interactive Video Ads are helping thousands of tourism bureaus and travel agencies attract vacationers to visit their city and use their services. The Kissimmee Convention and Visitors Bureau (CVB) is using Interactive Video Ads to promote this popular city as a premiere destination in Florida – to drive visitors and build awareness. With close proximity to world-renowned amusement parks like Walt Disney World and Universal Studios, the Kissimmee CVB was seeking to attract visitors to stay, dine, shop and enjoy everything the city of Kissimmee has to offer.
Interactive Video Ads engage potential customers by offering multiple opportunities to interact with the brand and the advertiser. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand in a single ad unit delivered on the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in a number of ways – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
The Kissimmee CVB chose the Jivox Interactive Video Advertising Platform to distribute their video ads and generate interest and drive visitors to their city. Through distribution of their 30-second (:30) interactive video ads, Kissimmee Convention and Visitors Bureau achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive video ads.
Using Jivox's technology, the Kissimmee CVB was able to feature strong call to actions and include multiple interactivity options in their ad – educating viewers about things to do around the city, providing informative videos on activities in the area and increasing fan-following on popular social networks and their blog. Their interactive video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to the right audience. The Kissimmee CVB ran its video ad campaign from August – October 2010 and Jivox delivered over 35,000 engagements.
The Kissimmee CVB used interactive online video advertising and the Jivox Video Ad Network to reach and engage with moms and enthusiasts of outdoor activities, nature, theme parks and golf. Interactive features from Jivox propelled user engagement with the ad and the results were phenomenal:
- Over 1 million views of the video ad were delivered
- Over 35,000 engagements
- Over 2,000 visits to their website
- Over 500 views of additional videos about the city's attractions
- Over 250 visits to the city’s pages on popular social networks like Twitter and YouTube
- Nearly 100 shares of the ad on popular social networks like Facebook and Myspace
