“Jivox is a great value. We only spent $500 for 40,000 views of our ad, and completely booked our rooms for the busiest time of the year. Jivox has proven itself as a great way to drive traffic to our site.”
- Mirek Boruta, Entrepreneur, Princess Port Bed and Breakfast
Advertiser Profile
- Industry
- Travel & Leisure
- Ad Type
- Video
- Campaign Target Area
- Western US
- Campaign Promotion
- Get 10% off your stay.
Princess Port Bed and Breakfast in Half Moon Bay, California provides luxurious oceanfront accommodations on Miramar Beach. Each of the properties offer four rooms with private bath, high-end amenities and activities offsite that include golf, ocean kayaking, horseback riding, fishing, art galleries and wine tasting.
Short on bookings for the upcoming summer season, Princess Port B&B needed to find a way to attract incremental guests. They had experimented with Internet banner ads and search-related listings, but were unimpressed with the results.
Princess Port Bed and Breakfast was intrigued by the affordability of Jivox's offering. Leveraging a range of stock imagery available with AdSlate, Princess Port created an online video ad that featured a couple holding hands and walking on a beach. To further enhance the communication, they added a music track and text which read "Looking to getaway? Check out the best Bed & Breakfast in Half Moon Bay, CA." The call-to-action featured a link to a promotional coupon that offered viewers a discount on their next reservation.
Upon running its ad on the Jivox Network, Princess Port Bed and Breakfast reported a tripling of its web traffic, with 85% of new guests redeeming the online coupon. Princess Port was booked at full capacity that summer (not to mention the many customers that they had to turn away).
"Jivox is a great value. We only spent $500 for 40,000 views of our ad, and completely booked our rooms for the busiest time of the year. Jivox has proven itself as a great way to drive traffic to our site"
- Mirek Boruta, Entrepreneur, Princess Port Bed and Breakfast