Jivox is one of the first online video ad platforms to be certified by the IAB.
“Jivox's straightforward, easy-to-use ad creation tool allowed me to create an ad in a short period of time.”
- Amie O'Shaughnessy, Founder, Ciao Bambino
Advertiser Profile
- Industry
- Travel
- Ad Type
- Video
- Campaign Target Area
- San Francisco, CA
- Los Angeles, CA
- New York, NY
- Campaign Promotion
- Free children's book for online bookings through the video ad.
Ciao Bambino is an online guide to family-approved vacation properties worldwide. They publish reviews and recommendations, highlighting the information that families need most when planning travel.
Ciao Bambino was looking for a cost-effective way to augment its paid search campaigns. While online video advertising appealed to the company, they didn't have the resources to develop video ads on their own. The company signed on with Jivox to develop and place online video ads.
Using AdSlate's library of videos and music, Ciao Bambino created a video ad featuring a father and child bicycling together on the beach. Ciao Bambino then used the AdSlate platform to target upscale travel aficionados with children. The ad was then distributed using Jivox's Publisher Network.
Ciao Bambino was able to monitor response to their ad in real time. During the campaign, they received impressive click-through rates and saw a significant increase in traffic to their web site.
"Jivox's straightforward, easy-to-use ad creation tool allowed me to create an ad in a short period of time. We also received very personalized service from the Jivox support team and got immediate follow-up on any questions. I would definitely recommend the Jivox service to other small businesses."
- Amie O'Shaughnessy, Founder, Ciao Bambino