Case Study
Target Audience
- Company Size: 20-500 employees
- Annual Revenue: 5M-500M
- Titles: C-Suite Level; CEO, CMO, Controller, COO, CFO, mid-level Finance officer, IT, VP Sales
- Geography: US
- Audience Channels: Business, News, and Finance
Interactive Video Ads are helping thousands of technology companies promote their new software solutions online. NetSuite, a software provider helping small and midsize companies manage their business, is using Interactive Video Ads to promote their products – building brand awareness and driving direct response.
Online Video Ads engage potential customers by offering multiple opportunities to interact with the brand. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand without leaving the context of the medium the ad was delivered to on the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in more ways than one – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
NetSuite chose the Jivox Interactive Video Advertising Platform to distribute their video ads and generate interest in NetSuite's product offerings. Through distribution of its 30 second (:30) online video ads, NetSuite achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive online video ads.
Using Jivox's technology, NetSuite was able to feature strong call to actions and include multiple interactivity options in their ad – offering white paper downloads, promoting a sweepstakes to win a free trip and educating viewers using informative videos. Their online video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to just the right audience online. NetSuite ran its video ad campaign from January 2011 and Jivox delivered over 5,000 engagements.
NetSuite used interactive online video advertising and the Jivox Video Ad Network to reach and engage with business executives online. Jivox interactive features propelled the specific user engagement with the brand. The results were phenomenal:
- Over 5,000 engagements to achieve an Interaction Rate of 2.98%
- 102,232 full views of the video ad were delivered
- 111 viewers clicked through to the landing page
- 34 responses to various interactivity options
- Over 10 viewers selected to watch additional videos for more information
