Case Study
Target Audience
- Company Size: 50-3,000 employees
- Titles: Business Users, Director level and above
- Geography: US
- Audience Channels: IT, Technology, News, Finance and Business
Interactive Video Ads are helping thousands of technology companies promote their new software solutions online. Google, one of the world’s top technology companies offering online search and advertising services and web-based tools including the Google Chrome web browser and Google Apps, is using Interactive Video Ads to promote Google Apps for Business – building brand awareness and driving direct response.
Online Video Ads engage potential customers by offering multiple opportunities to interact with the brand. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand without leaving the context of the medium the ad was delivered to on the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in more ways than one – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
Google chose the Jivox Interactive Video Advertising Platform to distribute their video ads and generate interest in the Google Apps for Business offering. Through distribution of its 30 second (:30) online video ads, Google achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive online video ads.
Using Jivox's technology, Google was able to feature strong call to actions and include multiple interactivity options in their ad – driving traffic to webinars, white paper downloads and educating viewers through client testimonials and informative videos. Their online video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to just the right audience online. Google ran its video ad campaign from January-February 2011 and Jivox delivered over 25,000 engagements.
Google used interactive online video advertising and the Jivox Video Ad Network to reach and engage with business users online. Jivox interactive features propelled the specific user engagement with the brand. The results were phenomenal:
- Over 25,000 engagements to achieve an Interaction Rate of 3.55%
- 566,144 full views of the video ad were delivered
- 1,726 viewers clicked through to the landing page
- Over 250 viewers chose to replay the video ad ensuring the brand message was delivered
- 150 responses to various interactivity options
- Over 60 viewers selected to watch additional videos for more information
