Jivox is one of the first online video ad platforms to be certified by the IAB.
“It's great that people can see my ad and be able to text or email it to someone, particularly with my service that relies so much on referrals...Jivox really takes the virtual relationship to another level by allowing viewers to interact with the ad. This leverages the message and the value even further.”
- Akilah Kamaria, Founder, Hemancipation
Advertiser Profile
- Industry
- Professional Services
- Ad Type
- Video
- Campaign Target Area
- Los Angeles Metro Area
- Campaign Promotion
- Free Consult
Hemancipation provides a new, better way for men to transition through divorce without losing confidence, relationships and career. Services include affordable interior design advice for bachelors and divorce concierge services for men. The company is using the Jivox online video advertising platform to build awareness for the service in the Los Angeles metropolitan area.
Hemancipation's biggest marketing challenge is building awareness in a cost-effective manner. The company needs a broad range of people to know about the service so that when they (or a friend) find themselves in the midst of a divorce, that person thinks to call Hemancipation. Company founder Akilah Kamaria had tried a range of different marketing tactics to generate awareness, including running print ads in a number of publications, doing online marketing campaigns and sponsoring events to promote the company, with few results. Kamaria struggled to communicate the company's unique value proposition within the constraints of print ads or with one-line search ads. Attracted by the affordability and messaging capabilities of Jivox online video ads, she decided to give the Jivox service a try.
Kamaria quickly created an account online and began designing her first video ad. Using stock video footage from the Jivox library, she created an ad campaign with the message "Are you in need of a woman's touch?" This video ad targeted bachelors whose apartments "were scary to their dates," or divorced men whose ex-wife took most of the furniture or who needed to create a comfortable space for their children. She also included a coupon for a free initial consultation. The ad was distributed via the Jivox Publisher Network to a targeted audience in the Los Angeles metropolitan area.
Within three days of the ad running, Hemancipation had more hits on their web site than they had had in a year advertising with another web ad company. Kamaria also saw that viewers were downloading the coupon, meaning that people were gearing up to call the company for services.
"I felt relieved to finally have found something that worked, at a price point I could take a chance on. I think Jivox online video ads are especially powerful for entrepreneurs who have a specific message or who are working in a niche that they need to communicate well. My friends who are entrepreneurs all think I'm a sales person for Jivox, because I constantly tell them they have to try this!"