Jivox

Be Well Pilates studio and boutique, located in Alameda, CA offers a serene environment and small, intimate classes that incorporate both cardio and weight training.

The recession has been challenging for many yoga and Pilates studios. People are cutting back on health and wellness spending and new clients are scarce. Minna Fernan, owner of Be Well Pilates studio in Alameda, CA had tried both print and online advertising, but these traditional methods did not "show" prospective clients the ambiance of the studio and what a typical class or private session looks like.

Minna was eager to try using video to market her business, one of the most innovative ways to reach new clients online. Using a do-it-yourself online service called Jivox, Minna was able to easily create and launch an online video ad for just a few hundred dollars. Her ad included a special offer: "Join today and only pay $149 for the first month."

The ad ran across Jivox's online network of over 800 locally focused publishers, and Minna was able to target her ad based on zip code to attract new clients in the Alameda area. "I immediately started getting in-bound calls and quickly signed up several new clients as a result of the ad," said Fernan. Online video advertising is measurable, allowing practitioners to see whether their ad is actually working to bring new clients in the door. For example, Jivox allows advertisers to track how many people viewed an ad, how many clicked on a coupon and followed through to their web site, how many made a telephone call, and how many booked a session.

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