Case Study
Target Audience
- Demographics: Teens
- Audience Channels: Music, Movies and Entertainment
- Geography: US
Interactive Video Ads are helping thousands of entertainment companies promote new albums, tours and events. Muse, an award-winning English alternative rock band, is using Interactive Video Ads to promote their latest album and tour – building awareness and driving direct response. After the band’s song was featured on the soundtrack of the popular teen movie Twilight, they were looking to reach that teen audience to increase album sales and attendance at their upcoming tour.
Online Video Ads engage potential customers by offering multiple opportunities to interact with the brand. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand in a single ad unit delivered across the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in a number of ways – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
Muse chose the Jivox Interactive Video Advertising Platform to distribute their video ads and generate interest in their new album and upcoming tour. Through distribution of its 30 second (:30) online video ads, Muse achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive online video ads.
Using Jivox's technology, Muse was able to feature strong call to actions and include multiple interactivity options in their ad – driving digital downloads of their new album, providing tour details including dates and locations, a current music video from their recent album and increasing fan-following on popular social networks. Their online video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to just the right audience online. Muse ran its video ad campaign in July 2010 and Jivox delivered over 40,000 engagements.
Muse used interactive online video advertising and the Jivox Video Ad Network to reach and engage with fans online. Interactive features from Jivox propelled user engagement with the band and the results were phenomenal:
- Over 40,000 engagements to achieve an Interaction Rate of 3.2%
- Over 1 million full views of the video ad were delivered
- Over 2,500 visits to the Muse pages on popular social networks like Facebook and Twitter
- 4,175 responses to various interactivity options such as clicking through to the album purchase page
- Over 350 viewers selected to watch an additional music video
