Case Study
Target Audience
- Demographics: Adults 35-64
- Annual HHI: $75,000+
- Audience Channels: Finance, Business, News and Lifestyles
- Geography: US
Interactive Video Ads are helping thousands of financial companies promote their products and services online. Franklin Templeton Investments, a global investment management group, is using Interactive Video Ads to build brand awareness among investors and financial planners. As a leading financial firm, Franklin wanted to reach both professionals offering their products and end-clients seeking to invest in them.
Online Video Ads engage potential customers by offering multiple opportunities to interact with the brand. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand in a single ad unit delivered on the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in a variety of ways – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
Franklin Templeton Investments chose the Jivox Interactive Video Advertising Platform to distribute their video ads and generate interest in Franklin Templeton Investments. Through distribution of its 30 second (:30) online video ads, Franklin Templeton Investments achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive online video ads.
Using Jivox's technology, Franklin was able to feature strong call to actions and include multiple interactivity options in their ad –providing more information about the company's offerings and prompting video replays. Their online video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to just the right online audience. Franklin ran its video ad campaign from December 2010 to January 2011 and Jivox delivered over 30,000 engagements.
Franklin Templeton Investments used interactive online video advertising and the Jivox Video Ad Network to reach and engage with investors and financial professionals online. Interactive features by Jivox propelled user engagement with the brand and the results were phenomenal:
- Over 30,000 engagements to achieve an Interaction Rate of 2.53%
- Over 1.3 million full views of the video ad were delivered
- Over 1,100 viewers chose to replay the video ad ensuring the brand message was delivered
- 366 viewers clicked through to the landing page
- 455 responses to various interactivity options
