Case Study
Target Audience
- Demographics: Tweens; Males 18-34
- Audience Channels: Movies, Entertainment and Music
- Contextual Targets: Comedy, Drumming, Rush fans, Adrien Grenier fans, Deaf community, Indie filmmakers, Musicians
- Geography: US
Interactive Video Ads are helping thousands of entertainment and film companies promote new releases in the theatre and in stores. Adventures of Power, a comedy movie released in theatres in 2008, is using Interactive Video Ads to promote the DVD release of the movie – building awareness and driving direct response. To announce the DVD release, the interactive video ad campaign was launched a week prior to the release date and continued as the movie became available through retail and online outlets.
Online Video Ads engage potential customers by offering multiple opportunities to interact with the brand. Unlike TV commercials that offer minimal engagement, video ad units powered by interactive and social widgets provide online audiences and mobile users with social sharing options, special offers, custom web apps, client testimonials or informational video clips, additional information and many other ways to interact with the brand in a single ad unit delivered on the web and on mobile devices. With these highly engaging and highly measurable ad formats, end users are able to interact with the brand in many ways – resulting in a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.
Adventures of Power chose the Jivox Interactive Video Advertising Platform to distribute their video ads and generate interest in the DVD release of the movie. Through distribution of its 30 second (:30) online video ads, Adventures of Power achieved spectacular results, far beyond the typical industry averages, thanks to the power of interactive online video ads.
Using Jivox's technology, Adventures of Power ran several different creatives, each one focusing on a different character. Strong call to actions along with multiple interactivity options were featured in the video ads – driving downloads of the Adventures of Power app for the iPhone, increasing fan-following on Facebook and enabling viewers to share the ad on popular social networks like Twitter and Google Buzz. Their online video ads were distributed across the premium Jivox Video Ad Network ensuring the video ads were delivered to just the right online audience. Adventures of Power ran its video ad campaign from January – February 2011 and Jivox delivered over 20,000 engagements.
Adventures of Power used interactive online video advertising and the
Jivox Video Ad Network to reach and engage with fans online. Interactive
features from Jivox propelled user engagement with the brand and the
results were phenomenal:
- Over 500,000 full views of the video ad were delivered
- Over 20,000 engagements
- 1,108 viewers clicked through to the landing page
- Over 200 responses to various interactivity options like sharing the ad on Facebook and Twitter
- Over 65 viewers downloaded the Adventures of Power iPhone app
- Over 30 clicks to the DVD purchase page directly from the video ad
