The Reports tab is where you monitor the performance of your video ad campaigns - in real-time.
One of the many benefits of online advertising is the ability to get instant feedback on the performance of a campaign and make adjustments as needed. Jivox's reports and dashboards summarizes the results of your ad campaign (engagement score, interactivity levels, impressions, coupon downloads, View-throughs and clicks) in real-time. This information allows you to test and refine a variety of creative approaches and messages to increase effectiveness and your return on investment.
New Jivox reports and dashboards provide you with an easy-to-understand and detailed view of your video marketing campaign performance across multiple channels of distribution. These metrics include:
- Performance Summary - Video Ad Views, clicks, click-through-rate (CTR), View-throughs, coupon downloads, actions, engagement score
- Performance Comparison - Compares results of multiple video marketing campaigns
- Trends - Performance of your video marketing campaigns over time
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The new reports and dashboards give you instant visibility into your ad campaign performance.
While it's important to track clicks on your ad, visitors sometimes visit your website after seeing your video ad without clicking on them. This is called “View-through” traffic. View-through tracking enables you to see how many people visited your web site after seeing your video ad. Jivox allows you to track View-through traffic to your web site so that you could better measure the effectiveness of your campaign.
With the combination of traditional click-through metrics, video engagement metrics exclusive to Jivox, and the new view-through reporting capabilities, Jivox provides the most robust and comprehensive video ad analytics available on the market today.