Jivox

The Reports tab is where you monitor the performance of your video ad campaigns - in real-time.

One of the many benefits of online advertising is the ability to get instant feedback on the performance of a campaign and make adjustments as needed. Jivox's reports and dashboards summarizes the results of your ad campaign (engagement score, interactivity levels, impressions, coupon downloads, View-throughs and clicks) in real-time. This information allows you to test and refine a variety of creative approaches and messages to increase effectiveness and your return on investment.

Once a video ad campaign is launched, the Jivox platform enables advertisers to track campaign progress and key metrics in real-time. The Jivox video ad player has been instrumented to capture various events related to the viewing of the ad, various user interactions and actions taken by the user.

Jivox reports and dashboards provide you with an easy-to-understand and detailed view of your video marketing campaign performance across multiple channels of distribution. These metrics include:

• Performance Summary - Video Ad Views, clicks, click-through-rate (CTR), view-throughs, engagement score, mouse-overs, un-mute, various interactions (coupon/brochure downloads, inquiry form submissions, email, embed, SMS, Social sharing, etc.) as well as any custom interactive elements.
• Performance Comparison - Compares results of multiple video marketing campaigns
• Trends - Performance of your video marketing campaigns over time

All of these metrics can be measured, trended, compared and used for campaign testing and validation. A/B testing is easily accomplished by using different creative to optimize performance.