Jivox for Publishers (JFP) gives complete control to ad operations personnel to easily traffic video ad campaigns to their ad server/trafficking system. Jivox seamlessly integrates with popular ad-trafficking systems like Double-Click DART, Yahoo APT, Aquantive Atlas, Zedo and more. Using JFP, publishers can easily generate appropriate ad tags with a single click for both in-banner and in-stream video ad formats to be trafficked on their web properties. Ad tags generated via JFP contain all of the tracking mechanisms in place so that the video advertising campaign can be tracked as soon as the campaign goes live.
JFP enables the entering and processing of insertion orders and allocation of inventory to campaigns, supporting run of site and run of network campaigns as well as specification of various targeting parameters. From JFP’s web-based console, campaigns can also be paused, edited and restarted with all such actions communicated directly to the publisher or the ad network.