Jivox enables advertisers, agencies and publishers to deliver highly interactive video ads on mobile and tablet devices via a single, easy-to-use web-based interface. The Jivox Video Advertising Platform is used by top global brands like Microsoft, Yahoo!, Nokia, HP, Google and many more to deliver interactive mobile video ads. Publishers also use Jivox to offer interactive mobile video ads to their advertisers by licensing the one-of-a-kind Jivox technology.
Jivox’s interactive video advertising technology provides advertisers and publishers the following key capabilities:
- Deliver highly engaging video ads on mobile and tablet devices via a single tag that is fully compatible with all mobile and tablet devices in the market today, including the iPhone, iPad, Android devices and the BlackBerry
- Add interactive and social widgets to maximize user interactions from a wide selection of standard interactivity options or easily insert custom interactions to meet your video ad campaign objectives
- Use a single mobile ad tag to offer the same user experience across multiple devices and mobile operating systems
- Feature as many interactions as you want and rotate and test widgets on the fly without pausing the ad campaign
- Analyze mobile ad campaign performance in real-time by mobile browser, device, mobile operating system, social media activity and measure purchase intent via Jivox’s BrandGage analytics platform.
- iPhone classic, 3G, 3GS and 4 (5 will be supported when available)
- All iPad versions
- Android phones with OS versions 2.2, 2.3, 3.0 and 3.1
- Android tablets with Android 2.2, 2.3, 3.0 and 3.1
- All Blackberry phone devices (video may be delivered without interactive features)
Jivox’s interactive mobile ad platform has several capabilities that are unparalleled in the market:
- Single creative, multiple delivery: Jivox is the online mobile ad platform where a single interactive ad creative can be delivered on all mobile and tablet devices. Jivox’s mobile ad unit automatically resizes and adjusts the layout to accommodate various screen sizes and device form factors thus saving a tremendous amount of creative effort that would otherwise be required to deliver creative for each type of device.
- Automatic detection and switching between Flash and HTML5: Many mobile devices today do not support flash video, this means that most rich media products based on flash are unable to deliver on mobile devices like the iPhone or iPad that do not support Flash. Even with other phones, Flash support is often limited or does not support all of the rich media features. Jivox ad units automatically detect the type of device and whether or not a sufficient support for Flash is present and will accordingly use either Flash or HTML5 to deliver the ad.
- Automatic Landscape and Portrait Switching: Most mobile creatives are designed only for one orientation, either portrait or landscape, or require two separate creatives to be created. With Jivox, our Intelligent Mobile ad units automatically adjust the layouts dynamically when a user changes the phone orientation.
- Automatic video encoding/switching: Jivox mobile video ads automatically switch to the correct video encoding and bitrate for each specific device. This ensures that regardless of which device, browser or operating system the ad is delivered on, Jivox videos will always play correctly and provide a great user experience.
- Support for In-Page or In-App Ads: Jivox mobile video ads can be delivered via WAP or mobile web pages using all common banner ad unit sizes. Jivox ads can also be delivered to most mobile applications using a simple banner/URL tag that can be served into the application either directly or via most popular ad servers. Jivox tags are compatible with Double-click mobile ad server, Admob, AdMarvel and other mobile ad servers.
- Full Detailed Mobile Analytics: Jivox provides mobile advertisers and publishers with an extensive set of mobile analytics. In addition to Jivox BrandGage purchase intent analytics (see below), Jivox mobile analytics provide details of ad delivery by mobile device, operating system, browser and delivery type (in-page, in-app). Detailed interaction analytics by device are also available.
Jivox supports many of the mobile and tablet devices in the market today and can serve interactive video ads into these devices while offering the same user experience regardless of the mobile browser and mobile operating system enabling consistent delivery of the brand identity.
Click here to download Jivox Mobile Data Sheet
Click here to experience Jivox’s Mobile Ads
Here are some examples of Jivox’s interactive mobile ad executions:
|An interactive video ad as viewed on the iPad in landscape view.||An interactive mobile ad on the iPhone in landscape view.||An in app video ad viewed on an Android phone.|
Jivox Mobile Analytics delivers a comprehensive set of measurements that enable marketers to best gauge effectiveness of mobile campaigns across publishers and mobile devices. The following are the mobile analytics reports available:
|See which mobile devices, operating systems and browsers your ad is viewed on with Mobile Analytics.|