Jivox enables advertisers, agencies and publishers to deliver highly interactive in-banner video ads. Interactive in-banner video ads can be served on publisher web properties using display ad space. Jivox's in-banner video ads support IAB's Digital Video Ad Format and Rich Media Creative requirements that enable acceptance by many of the leading interactive publishers.
Jivox supports standard IAB ad units (300×250, 728×90, 160×600 and 180×150) that can expand up to 810×550 interactive video units. The Jivox in-banner ad units are named as Quattro, Doppio and Solo based on their expansion sizes:
Jivox Quattro Ad Unit – An ad unit with an interactive bar that – when hovered over or clicked on– expands to a large 810×550 interactive unit. This expanding ad format features a 420×350 video player, interactive panel and Twitter cloud or 300×250 companion banner with a custom background image to ensure brand integrity. Click here to watch a video on the All-New Jivox Quattro Ad Unit.
Jivox Doppio Ad Unit – An ad unit with an interactive bar that – when hovered over or clicked on – displays a 300×250 video player and a 300×250 interactive panel (Total expanded size: 600×250).
Jivox Solo Ad Unit – An ad unit with an interactive bar that – when hovered over or clicked on – displays a 300×250 video player that features an overlay panel with interactive widgets.
Customization options for the video player allow the advertiser to display social sharing widgets or a custom text prompt, background color and an image on the control bar. The classic player option displays the status bar, play/pause and mute/unmute buttons. Additionally, the advertiser can choose to display icons or a custom text prompt on the dropdown interactive bar.
Jivox’s interactive video advertising technology provides advertisers and publishers the following key capabilities:
- Deliver highly engaging in-banner video ads that support standard IAB ad units (300×250, 728×90, 160×600 and 180×150)
- Add interactive and social widgets to maximize user interactions from a wide selection of standard interactivity options or easily insert custom interactions to meet your video ad campaign objectives
- Feature as many interactions as you want and rotate and test widgets on the fly without pausing the ad campaign
- Analyze video ad campaign performance in real-time and measure purchase intent and social media activity via Jivox’s BrandGage analytics platform.
Click here to experience Jivox’s In-banner Ads
Here are some examples of Jivox’s interactive in-banner ad executions:
|A 300x250 video player expands to the Jivox Quattro unit.||The Jivox Doppio unit featuring a slide-out companion banner and interactive panel.|
|The Jivox Leaderboard unit with expanding video player and interactive panel.|