The Jivox platform provides publishers everything they need to offer interactive online video advertising to their advertisers — including serving and hosting of video ads. Jivox hosts and serves video ads through advanced and scalable content delivery networks (CDN), maximizing ad load performance. A CDN is an efficient means to distribute the content of an ad by being optimally located relative to end users.
Ads that load faster can help web pages load faster, leading to higher user satisfaction, lower page abandonment, and, most importantly for publishers, more opportunity for ads to yield higher conversion or click through rates. Video ad campaigns will be served directly or through any ad server — thanks to Jivox’s seamless integration with major ad servers — including all the campaign specs and targeting parameters set forth.