Jivox’s rich reports and dashboards meet the standards set by the IAB, and provide advanced data on impressions, clicks, conversions, reach/frequency, video completion, and engagement analysis. All campaigns running on the Jivox platform are tracked by our comprehensive reporting system that provides advertisers with actionable intelligence for optimization. Jivox reports and dashboards provide publishers an easy-to-understand and detailed view of video advertising campaign performance across multiple channels of distribution. Publishers can easily generate campaign performance reports for clients and distribute them via email or provide their clients with access to a web-based interface to track their own campaigns.
|Video Plays, Pauses, Stops & Replays||Downloads||Impressions|
|Interaction Rate (IR)||Social & Viral Sharing||Clicks|
|Video Requests||Total Interactions||View Through Rate|
|Panel Expands/Contracts||Interactions by Type||Views by Date & Time|
|Video Ad Views||Custom Interactions||Mouseovers|
Online video ads achieve higher levels of user engagement by incorporating interactive elements that entice and encourage users to engage with the ads. In addition to tracking video advertising campaign metrics, Jivox provides publishers full insight into operational and revenue metrics and enable them to monitor their performance through real-time dashboards and detailed reports.