One of the many benefits of online advertising is the ability to get instant feedback on the performance of a campaign and make adjustments as needed. Online video advertising offers brand exposure, interaction, measurable engagement and conversion. Jivox’s powerful analytics provide advertisers with a detailed view of campaign performance so they can determine the best course of action to optimize video ad campaigns. Once a video ad campaign is launched, the Jivox platform enables advertisers to track campaign progress and key metrics in real-time.
Jivox reports and dashboards provide an easy-to-understand and detailed view of video advertising campaign performance across multiple channels of distribution. These metrics include:
- Performance Summary — Video Ad Impressions, views, interactions, clicks, view-throughs, engagement score, Interaction Rate (IR), mouse-overs, ad replays, mutes & un-mutes, various interactions (coupon/brochure downloads, inquiry form submissions, email, embed, SMS, Social sharing, etc.) as well as any other custom interactions built into the ad unit.
- Performance Comparison — Compares results of multiple video marketing campaigns.
- Trends — Performance of your video marketing campaigns over time.
All of these metrics can be measured, trended, compared and used for campaign testing and validation. With the combination of client campaign metrics and operational & revenue metrics , Jivox provides the most robust and comprehensive video ad analytics available on the market today.