The Jivox for Publishers (JFP) platform enables sales & ad operations personnel to quickly and easily create video ad campaigns and traffic them on their ad server/trafficking system. Jivox enables a variety of ad campaigns ranging from in-banner, in-stream, viral, web site embed, directory listings, email and other video ad campaigns to be launched from a single user interface. JFP allows for Budgeting, Scheduling, Site selection and Impression allocation for video ad campaigns. With JFP, it’s easy to create video advertising campaigns and place orders directly into primary ad servers along with all of the specifications required to correctly traffic the ads.
Jivox also generates ad tags with all of the tracking mechanisms in place so that the video ads can be tracked as soon as the campaign goes live. From a single console, campaigns can be paused, edited, extended and restarted.
Using JFP, client video ads can be uploaded and converted into highly-engaging video ads by adding interactive and social sharing widgets and calls to action. Moreover, publishers can author custom video ads using the Jivox Ad Editor and our rich media library (hundreds of videos, images, audio clips and pre-built video ad templates) for online and viral distribution. Key features of the Jivox Ad Editor are:
- Mash-up multiple videos and images (from the Jivox Media library or their own video footage/images/logos) into a single online video ad and manage timings
- Add text layers to incorporate their marketing message and feature enhanced text effects like shadowing and transitions (fade in/out, dissolve in/out, fly in/out) and manage effect timings
- Add audio layers into the video ad and feature enhanced audio effects like fade in/out, ability to mix multiple audio tracks (i.e. music track and voice-over) and manage effect timings
- Select a Video Ad Thumbnail from the video timeline and more
Jivox seamlessly integrates with popular ad-trafficking systems like Double-Click DART, Yahoo APT, Aquantive Atlas, Zedo and more. Jivox enables the entering and processing of insertion orders and allocation of inventory to campaigns, supporting run of site and run of network campaigns as well as specification of various targeting parameters.