Jivox Announces Support for Interactive Video Ads on Apple iPad Mini and iPhone 5First Interactive Video Platform to Enable Interactive Ads to Run on Any Screen with Ease, including new Apple Releases
Redwood City, CA., October 31, 2012 – Jivox, the leading multi-screen interactive video advertising technology provider, today announced that publishers and agencies using its advertising platform can instantly deliver mobile ads on the newly released Apple iPad Mini and iPhone 5, without worrying about technology integration or device compatibility issues.
Both releases by Apple feature new screen sizes to give consumers more choices in mobile consumption. However, for advertisers and publishers this means more headaches with coding and ensuring that the ad creative is optimized for a smaller screen size. Jivox’s unique technology allows highly-engaging interactive video ads to run on any screen size, without additional coding, ensuring viewers receive the desired ad experience. Within three days of the launch, over five million iPhone 5’s were sold and similar demand is expected of the Apple iPad mini. For advertisers, this means millions of impressions.
“When a new Apple product is released it’s an event with consumers lining up for hours to get their hands on the latest technology. Advertisers are aware of this and need to make sure the ads they launch are optimized for the new Apple screen sizes” said Diaz Nesamoney, CEO of Jivox. “By taking technology complexities out of the equation, we enable advertisers to effortlessly run interactive video ad campaigns across any screen or mobile device, without distressing over formats or technology assimilation issues. This ensures that impressions are not lost and guarantees higher engagement and ROI.”
The Jivox platform uses a single mobile ad tag to offer the same user experience across multiple devices and mobile operating systems. It detects what the device the user is on and ensures that video ads can be adjusted with no changes required to ad tags or code on the website. This ensures that regardless of which device, browser or operating system the ad is delivered on, Jivox videos will always play correctly and provide a great user experience Furthermore, Jivox’s distinctive interactive features, such as social widgets, adapt easily to touch interfaces that are standard on all of Apple’s mobile products.
Jivox technology enables agencies, brand advertisers and publishers to deliver interactive online video advertisements powered by interactive and social sharing widgets. Paired with advanced targeting, optimization and real-time campaign analytics, Jivox provides an unparalleled video advertising solution. The end result is a better-informed, more engaged audience, improved ad performance and ultimately higher ROI on video ad campaigns. Using Jivox, advertisers and agencies run video ads on the Jivox Publisher and Audience Network which has an available reach of over 125 million monthly unique visitors and is comprised of premium websites. In turn, Publishers license and use the Jivox platform to deliver video ads on their own web properties for their clients and manage all aspects of ad operations. Jivox is a privately held company headquartered in San Mateo, Calif. For more information about Jivox, please visit http://www.jivox.com.
* iPad, iPhone and iPod are trademarks of Apple, Inc.
Danielle Tarp, Blanc & Otus for Jivox