Jivox

One of the biggest reasons to advertise on the web is that the online ads provide a level of engagement and interaction that is simply not possible on TV. Online video ads achieve higher levels of user engagement by incorporating interactive elements that entice and encourage users to engage with the ads. For users, these interactive elements can provide them with additional information, context and ways to interact with the advertiser's product or service without leaving the context of the web site the ad was delivered to.

The Jivox platform provides a whole library of standard and custom interactive elements that can be added to your video ads or TV commercials using a simple "point and click" interface. Advertisers can select the standard interactivity options and add custom interactivity to their video ads. The end result is a better-informed, more engaged customer, improved ad performance and ultimately higher ROI on video ad campaigns.

Jivox's rich interactivity features enable viewers share video ads with friends or contact advertisers through the video ad via SMS or email - right on the spot.

• Downloadable coupon or special offer: Promote your special offers in your video ad and allow customers to download your coupons.
• Send information via SMS: Allow customers to request and share your business information via SMS text.
• Embed your ad in another website or blog: Reach a larger audience by allowing customers to embed your video ad on another website, blog and to a variety of video sharing sites, like YouTube.
• Share ad with a friend: Let users to promote your video ad and share it with friends via email.
• Allow customers to request more info via email: Let users request more information about your business via email directly from your video ad.
• ShareThis, Social Interactivity: Allow customers to share your video ad on popular social networks, like Facebook, Twitter and many more.

• In addition, using the Jivox platform, highly customized interactions can be added as a "plug-in" to any online video ad. With Jivox, there's virtually no limit to the kinds of interactions advertisers can design to engage with customers.

Advertisers can even re-use existing interactive marketing elements in their online video ads like flash applications, movies or a special section of their websites. For example, after seeing a video ad for a product or service, users can engage with video ads via interactions such as:

• Taking a virtual home tour
• Seeing a Flash tour of a car interior and requesting a test-drive
• Displaying a map to find the closest store location
• Showing a series of video clips for a concert tour
• Participating in a trivia contest or quiz to win a discount
• Requesting a quote for an insurance policy or home loan
• And more!

Jivox also makes social network distribution of video ads easy by enabling users to embed interactive ads on over 40 social networking sites. This feature not only supports viral distribution of the ad via social media, but also ensures that the ad gets continued distribution even when the ad campaign is over.