The expandable 970x250 banner ad is placed at the top of a web page and provides a large canvas for rich creative executions. The ad has a close button that allows the user to close the ad which will result in the page content being pushed back up to take the space left by the banner, leaving a residual button or image that the user can use to view the ad again.
An ad unit that starts out as an IAB “classic” banner/rich media unit and then upon user initiation, launches a “Sidekick” ad unit that expands and pushes the page content to the left, bringing the expansion into full view. The base unit can be a medium rectangle (300x250), half-page (300x600) or IAB Billboard (970x250) and the expansion is 850x700
An ad unit that starts out as a floating banner/bar at the bottom of the page with branding content taking up 950 pixels while the bar may extend to the edges of the window. The content prompts the user to engage/explore and when the user clicks/mouses over, the expanded version of the unit (total 950x550 including the slider bar) slides into the page engaging the user 100 percent. The user may dismiss the expansion using a close button upon which the expansion goes away and the slider bar remains at the bottom of the page.
An in-stream video ad unit that prompts the user to engage via a control bar that is extended from the video player control bar and appears as an overlay on the main in-stream video ad. The control bar has a series of clickable buttons each of which opens up an overlay that provides additional information e.g. A map/store locator, product image gallery, additional video, downloads, etc. The Ad Control Bar can be dismissed with a close button and reinstated with an arrow icon that pops out, reminding the user of its presence.
An in-stream video ad unit that enables interactive features in the ad to be synchronized to what is being shown in the video ad. The type of interactivity offered changes in a manner that is in sync with what the user is viewing in the video allowing a user to learn more about that particular aspect of a product being advertised.