Jivox dashboards provide instant visibility into campaign performance.
Jivox's rich reports and dashboards meet the standards set by the IAB, and provide advanced data on impressions, clicks, conversions, reach/frequency, video completion, and engagement analysis.
Interactive video ad campaigns launched by brand advertisers are tracked by Jivox's comprehensive reporting system that provides advertisers with actionable intelligence for optimization. Jivox reports and dashboards provide an easy-to-understand and detailed view of video advertising campaign performance across multiple channels of distribution.
| Standard metrics | ||
|---|---|---|
| Video Plays, Pauses, Stops & Replays | Downloads | Impressions |
| Interaction Rate (IR) | Social & Viral Sharing | Clicks |
| Video Requests | Total Interactions | View Through Rate |
| Panel Expands/Contracts | Interactions by Type | Views by Date & Time |
| Video Ad Views | Custom Interactions | Mouseovers |
In addition to tracking the standard video advertising metrics, Jivox technology also offers BrandGage. BrandGage collects user engagement data in real-time from its video ads and uses sophisticated, patent pending algorithms to determine user intent and what stages of the purchase funnel they are likely to be in; awareness, consideration, engagement or intent to purchase. Connecting advertising with purchase intent in real-time eliminates the limitations of current approaches and raises the bar for online video advertising measurement and performance. Click on the button below to learn more about Jivox's Engagement Analytics the BrandGage.
