One of the many benefits of online and mobile advertising is the ability to get instant feedback on the performance of a campaign and make adjustments as needed. Interactive video advertising offers brand exposure, measurable engagement and conversion. Jivox's powerful analytics provide advertisers with a detailed view of campaign performance so they can determine the best course of action to optimize video ad campaigns. Once a video ad campaign is launched, the Jivox platform enables advertisers to track campaign progress and key metrics in real-time.

Jivox reports and dashboards provide an easy-to-understand and detailed view of video advertising campaign performance across multiple channels of distribution — online, on mobile and tablet devices. These metrics include:

• Performance Summary — Video Ad Impressions, views, interactions, clicks, view-throughs, Interaction Rate (IR), mouse-overs, ad replays, mutes & un-mutes, various interactions (coupon/brochure downloads, inquiry form submissions, email, embed, SMS, Social sharing, etc.) as well as any other custom interactions built into the ad unit.
• Purchase Intent Funnel — Determines user intent and what stages of the purchase funnel they are likely to be in; awareness, consideration, engagement or intent to purchase.
• Campaign Performance by Platform — Compares campaign results of user engagement metrics on multiple platforms — online, on mobile and tablet devices.
• Performance Comparison — Compares results of multiple video ad campaigns.
• Trends — Performance of your video ad campaigns over time.

Each Jivox ad is automatically pre-instrumented with analytic tags that report back to the Jivox platform several hundred million events per campaign relating to user interaction with the video ad.

BrandGage — Jivox's Innovative and One-of-a-kind brand analytics technology, collects user engagement data in real-time from its video ads and uses sophisticated, patent pending algorithms to determine user intent and what stages of the purchase funnel they are likely to be in; awareness, consideration, engagement or intent to purchase. Connecting advertising with purchase intent in real-time eliminates the limitations of current approaches and raises the bar for interactive video advertising measurement and performance.

Jivox BrandGage delivers:

• Unmatched insight — real-time dashboard of ad engagement events, including social analytics such as sharing, liking, following and tweeting, selection of each custom interactive feature and viral sharing of video.
• Enhanced engagement by 5X — in-flight campaign analytics enable optimization of interactive widgets, ad placements or creative to heighten brand engagement and ad ROI. Compared with non-interactive video ads, interaction rates are usually 5 times higher.
• Improved campaign optimization — real-time analytics of user engagement enables more effective A/B and multi-variate advertising testing of creative, targeting, interactive elements etc. to understand and optimize campaign performance.

With the combination of standard campaign performance metrics, brand engagement metrics, Purchase Intent Funnel, and the view-through reporting capabilities, Jivox BrandGage provides the most robust and comprehensive video ad analytics available on the market today.