Jivox

Online video ads can be very time consuming to create, edit and customize even with the availability of the best creative resources and tools. Often you may have TV commercials or other video footage that can be used, however they cannot be used in their raw form but rather need to be enhanced and customized for online use.

Jivox platform provides advertisers all the tools to create video ads from scratch using a rich library of royalty-free media (video, images and music) or using hundreds of pre-built video ad templates. What's more is Jivox ad editor also enables converting TV Ads or any video footage by editing and adding interactive elements, calls to action and sizing for online use - and you can create as many video ads as you want, free-of-charge!

For example, TV commercials are often too long for online use. Typically ranging from 30- to 90- seconds, these commercials often do not perform very well online as users become impatient and may abandon the content or page before the message has been delivered. It is therefore necessary to edit these ads down to 15- to 30- second ads especially for pre-roll use in video content. In addition, TV commercials often rely on a voice over and jingle to inform the user about the product or service being advertised which works great on TV, however online video ads often start with sound muted and so often the user has no idea what is being advertised. This means these commercials need to have text added to them saying what the product is so users can understand then choose to un-mute if they would like to hear details.